Field Roast
Seattle-founded vegan grain-meat company known for artisan sausages, Celebration Roast, and a wheat-and-vegetable base rather than soy isolates.
Field Roast is an American vegan grain-meat company founded in 1997 in Seattle, Washington, by chef David Lee. Its products are built on a base of vital wheat gluten combined with vegetables, grains, legumes, and oils — an approach closer to traditional Chinese grain-meat traditions than to the soy-isolate formulations common in mid-1990s vegetarian products.
Why it matters
Field Roast helped legitimize the idea that plant-based meat could be a culinary project rather than a nutritional hedge. The Celebration Roast, first released in the early 2000s, became a staple holiday entrée in the Pacific Northwest and beyond. The company also operates the Chao Creamery brand, producing cultured coconut-based cheese slices.
Product range
Classic smoked apple sage sausage, Italian garlic and fennel sausage, Mexican chipotle sausage, Celebration Roast, Hazelnut Cranberry Roast en Croûte, burgers, and the Chao Creamery line of plant-based cheese slices and shreds. All vegan.
Corporate
Field Roast was acquired by Maple Leaf Foods in 2017 and is now operated by Greenleaf Foods, Maple Leaf’s plant-protein subsidiary, alongside Lightlife. Production remains in the Seattle area. The brand’s line has stayed fully vegan since acquisition.